Weight Watchers helps its members adopt a healthier way of life through the supportive environment of group meetings. The idea of losing weight together is connected in a simple yet elegant way with a tear-off poster layout everyone knows from supermarket blackboards. The outdoor advertisement titled “TOGETHER” was done by the Euro Rscg Group Switzerland advertising agency for the product Weight Loss Programme (brand: Weight Watchers) in Switzerland. It was released in July 2009.
Great campaign to promote pet care in Poland.
With a very limited budget, this agency had to promote The Walking Dead iPhone4s Give Away. In the true spirit of the zombie world, these tear-off posters enabled people to tear off body parts. The outdoor advertisement titled “Tear-Off Limbs” was done by the Frank Advertising Agency for the product The Walking Dead (brand: Fox Crime) in Norway. It was released in December 2011.
Ismet Dural is a circumciser who owns a clinic. (Agency: Healthy People by Grey, Istanbul, Turkey)
Creative and sexy ad of Che Magazine. The photographer took it from a lowered angle, ensuring that every man does a double take.
Best job offer ever.
This is a calendar designed to remind Waxhouse’s clients and business partners, on a daily basis, of the company’s mission to provide gentle and highly professional hair removal services. It represents the first tear-off calendar which not only allows users to mark the passing of days, but also the loss of unwanted body hair.
Tear-off ad for the Amputee Support Group.
The Print Ad titled “Experts wanted!” was done by the Prohome Advertising Agency for the product Head & Shoulders (brand: Head & Shoulders) in Hungary. It was released in April 2009.
It’s a print ad for Maternity Magazine. The double spread portrays a breastfeeding woman and her baby. Two pages are glued together. Once you tear them off of each other, the baby’s mouth tears off the nipple, thus demonstrating how painful breastfeeding can be, unless you can use Garmastan lotion.
Product: Garmastan (against breastfeeding hurts)
Agency: MILK (Vilnius)